Research, case studies, and insights about stream monetization, brand partnerships, and content creation trends
Survey analysis of small Twitch streamers reveals what drives successful sponsorships, the barriers they face, and what they need from advertisers.
Discover why Twitch, YouTube Live, and Kick outperform traditional ads. Based on academic research, StreamPlacements shows how persistent in-stream overlays boost engagement, brand recall, and real conversions for startups and modern advertisers.
Live-stream sponsorship improves brand image, but loyalty and awareness only grow when the sponsorship feels like a natural fit. Exposure boosts perception, while congruence drives lasting impact.