StreamPlacements vs On-Platform Ads

See why StreamPlacements deliver superior results compared to traditional on-platform advertising

73%
aged 18-34
1M+
monthly reach
60%
Gaming
$0.015
Avg. CPV

đź’¸ Price Efficiency

Traditional Twitch ads require $50,000-$75,000 minimum spend with CPMs ranging $4-$12. StreamPlacements offers campaigns starting at $500 with average CPV of $0.015—making stream advertising accessible to businesses of all sizes while delivering significantly better cost efficiency.

StreamPlacements

Cost per effective view75% to 90% cheaper
Exposure wasteNear-zero waste

On-Platform Ads

Cost per effective viewHigh and rising CPMs
Exposure wasteHigh—skipped, blocked, or unseen ads

đź‘€ Visibility & Reach

Over 40% of internet users employ ad blockers, and Twitch's native ads are frequently skipped or bypassed by subscribers. Our overlay technology is embedded directly in the stream content, guaranteeing 100% viewability to every single viewer regardless of their ad blocker status or subscription tier.

StreamPlacements

Unblockable banner, always visible during watch time
Guaranteed exposure to every viewer
Passive but continuous brand recall

On-Platform Ads

Easily skipped, blocked, or bypassed
Missed by subscribers or viewers who tab out
Short bursts, fleeting attention

❤️ Personal & Social Acceptance

Research shows 80% of Twitch viewers approve of sponsorships, and 84% view supporting streamers through ads as important. When your brand appears alongside a creator viewers love, you inherit their trust and positive sentiment—something impossible to achieve with interruptive platform ads.

StreamPlacements

Seen next to a favorite creator → warm, trusted brand association
Viewers know their engagement supports the streamer directly

On-Platform Ads

Perceived as cold, corporate, often ignored
Zero personal connection to the advertiser

âś… User Experience

Streaming viewers spend 95+ minutes per session on average—but traditional ads interrupt that engagement every few minutes, causing frustration and driving viewers away. Our non-intrusive overlay format maintains the viewing experience while building gradual brand awareness throughout the entire session.

StreamPlacements

Non-intrusive, doesn't interrupt content
Seamless integration into the stream
No ad fatigue (no repetition burn-out)

On-Platform Ads

Interruptive, breaks immersion
Fullscreen takeover → attention drop and annoyance
Ad blindness over time

🎥 Streamer Experience

Platform ads give streamers no control over brand alignment—inappropriate or competing ads often appear on their channels. With StreamPlacements, both streamers and advertisers approve partnerships, ensuring brand-safe placements that benefit everyone. Streamers earn more revenue, and advertisers get authentic endorsement.

StreamPlacements

Streamers & advertisers control brand fit
Direct revenue boost for creators
Advertiser can choose specific streams & categories

On-Platform Ads

No control over what ads appear
Low payout unless large audiences
Generic targeting by platform

The Bottom Line

StreamPlacements combines the reach of traditional advertising with the authenticity of creator partnerships. You get guaranteed visibility that ad blockers can't touch, positive brand association through trusted creators, and precise performance tracking—all at a fraction of the cost of platform ads. For brands looking to reach gaming and streaming audiences effectively, the choice is clear.

Ready to Experience the Difference?

Join the advertisers who are already seeing better results with StreamPlacements

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